By George!
“Bringing an award-winning social experiment to life in Sydney’s CBD”
Client
City of Sydney
Completed
2009
State
NSW
Design Partners
ASPECT Studios
Scope of Work
Deliver, Detail, Develop, Discover
Executive Summary
Part sculpture, part social experiment. Fleetwood Urban was engaged to bring this award-winning art installation to life in the Little Hunter Street laneway in Sydney’s CBD.
Fleetwood Involvement
Fleetwood’s role was to take the creativity of the original design vision and shape it into an inspired socially-engaging reality. Working with ASPECT Studios, the space was effectively created through the construction of 2 four-metre high walls, using fabric with an opacity that offered curiously obscured views through to the surrounding building façades and unused parts of the laneway. At night, the experience was further intensified as the beautifully-lit fabric created silhouettes exposing the movement of people as they walked through the laneway.
Awards
| Award Name | Location | Year |
|---|---|---|
| AILA NSW Awards – Design | By George! | 2010 |