By George!

“Bringing an award-winning social experiment to life in Sydney’s CBD”


City of Sydney





Design Partners

ASPECT Studios

Scope of Work

Deliver, Detail, Develop, Discover

Executive Summary

Part sculpture, part social experiment. Fleetwood Urban was engaged to bring this award-winning art installation to life in the Little Hunter Street laneway in Sydney’s CBD.


Fleetwood Involvement

Fleetwood’s role was to take the creativity of the original design vision and shape it into an inspired socially-engaging reality. Working with ASPECT Studios, the space was effectively created through the construction of 2 four-metre high walls, using fabric with an opacity that offered curiously obscured views through to the surrounding building façades and unused parts of the laneway. At night, the experience was further intensified as the beautifully-lit fabric created silhouettes exposing the movement of people as they walked through the laneway.


Award Name Location Year
AILA NSW Awards – Design By George! 2010